![]() ![]() Its processes also recall a simpler time: the brand, which started life in 2001, uses natural dyes and traditional manufacturing methods on many of its products. With its love of Japanese Edo-period tailoring, 1950s baseball culture and vintage workwear, there’s something immensely nostalgic about Visvim. CDG’s leatherware, for example, is sleek and practical at once while its Converse high-tops are a modern classic. The work of Rei Kawakubo and her husband Adrian Joffe, the brand is loved for its playful spirit, interesting cuts and enduring stalwarts. Today, the brand is inflected with a distinct 1960s Ivy League edge - menswear aficionados now flock to it as much for its madras shirts and button-down Oxfords as its workman jackets and military-inspired garments.Ĭomme des Garçons Best For: Indulgent Leather GoodsĪs the name suggests, Comme des Garçons takes as much influence from Parisian couture as it does from its hometown of Tokyo - and the result is an intercontinental crossover of truly excellent proportions. Its first ever menswear line was launched in 1999, and from the word go took its cue from classic workwear and rugged fabrics. Still identifiable by the swooping arcs on their flanks, Onitsuka Tiger sneakers are an exercise in retro understatement, and now come in a truly dizzying array of colourways, collaborations and textured iterations.īeams Plus Best For: Workwear-Inspired Garmentsīorn out of a tiny shop in the Harajuku district of Tokyo in 1976, Beams has since grown into a cornerstone of international and Japanese male fashion. Nike founder Phil Knight was the first to import these ingenious lightweight icons into the USA in the seventies, and it’s fair to say that every single sports shoe since has had a little bit of the Onitsuka DNA in its sole. ![]() Onitsuka Tiger is often lauded as the inventor of the first ever running shoes, having been set up to service the needs of the Tokyo athletic community back in 1949. ![]() Its signature monochrome statement pieces, for example, are often imitated but rarely bettered. Founded by design icon Shinsuke Takizawa in 1994, Neighborhood has grown into a casualwear marker of confidence and luxurious distinction. Japanese streetwear collectors are so fond of Neighborhood that they scarcely let it leave their shores: the brand, which trades in luxury fabrics and bold logos, is famously hard to come by outside of Tokyo. Neighborhood Best For: Statement Streetwear Its chinos, meanwhile, which can be altered in store on the same day, are the bedrock of many a smart casual outfit. The brand’s shirts are a particularly attractive part of its offering, and for well-priced linen in a range of summer shades, there is little competition. The genius of the high street behemoth is that the more things change, the more they seem to stay the same - you can go into any Uniqlo store and find the very same neatly cut classics that you first bought ten years ago, right alongside a brand new collaboration or on-trend colourway. Today, it’s best known for its coveted collaborations with big American sportswear icons: Undercover’s Nike crossovers tend to sell out in minutes.įor the essentials you wear every day, there is no one quite like Uniqlo. With punk roots and an international outlook, the brand has long fused American and British streetwear with Japanese pop-culture imagery for daring, design-forward garments. The original purveyor of Japanese cool, print-heavy label Undercover was founded in 1993 by then-college student Jun Takahashi. ![]() Undercover Best For: Prints With Attitude Here are 15 brands that are worth dipping in to, and the pieces and trends for which they’re rightly celebrated. ![]()
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